Brand Identity Guides

The Brand Identity Guides are used to clearly define the client's brand voice and then adapt that brand voice to each of the target markets.

To begin this process, information is typically culled from the client's source language Brand Identity Guides, project briefs, and instructions on how to write for the client's brand for their home audience.

Do we author corporate content in an active voice or passive voice? What is the level of formality that defines the way we speak as an organization? What is the education level we are crafting our external communications to address? These are types of questions that in-language Brand Identity Guides seek to answer.

Once the in-language versions of the Brand Identity Guide have been created, they are submitted to the client In-Country Reviewers for final sign-off. Often a small dialogue between our language professionals and client reviewers produces the most effective end results, and achieves buy-in from all stakeholders.

Creation of the Brand Identity Guides will ensure that Soventrans.com, and other authors of corporate content, always have a complete understanding of how to represent the Brand in each target market.