Spanish for US Homebuilders
soventrans.com partners with new home builders, manufacturers of products for the home, government agencies, and lending organizations to make the home buying process easier and more comfortable for consumers who do not have English as their first language. As the official language support provider to Builder Homesite, a consortium of 35 of the largest new home builders in the United States, we have the experience and market knowledge to help guide our clients through the business, technical, and support elements of successful multilingual initiatives.
The buying experience is unique in that the purchase of a new home represent the single largest investment that most Americans will make in their lifetime. And moreover, the monetary investment is only a part of the market dynamic. All the emotional connections to a home make the home buying decision also one of the most personal and nerve-racking decisions.
For non-English-speaking home buyers in the United States, the process of looking for a home, navigating the lending options and qualifying requirements, and working with an agent to close on a new home can be even more challenging if not outright intimidating. In fact, research conducted by Freddie Mac shows that one of the biggest hurdles to the American Dream for non-English-speakers is a lack of trusted sources of information. By providing companies and organizations related to the Home Building industry with a language support option that meets their business objectives, soventrans.com helps our clients disseminate information about the products and services that enable non-English speakers to research and communicate with the companies who want help them through the process and earn their business.
"The companies we work with are those who recognize that providing good information in the preferred language of their customers is good business." -Phil Shawe, CEO, soventrans.com
|