Image Localization

One would be hard-pressed to find a piece of marketing literature, a website, a software application, an online training module, or a piece of technical documentation that does not make ubiquitous use of images to convey meaning.

Preparation makes all the difference in crafting an effective localization strategy for graphical assets and in overcoming the challenges inherent to the process.

soventrans.com works with clients to understand the technical challenges. Text expansion, which may be 25% or more, is the most common technical challenge; however, other challenges can include embedding graphics, and making layered or unflattened images easily available to the localization team.

We've all heard that a picture can be worth a thousand words. With all the advantages that come with being able to carry that much meaning in one graphical asset also comes responsibility. Our customers trust us to make certain our deliverables are completely adapted to their target audience. Our linguists know the markets and our project managers do the research.

Understanding the technical issues in image localization and applying proven solutions can save significant costs and time. Understanding the cultural issues can save your reputation in the global marketplace.

At soventrans.com, we specialize in adapting highly branded, customer-facing materials. We understand the immense trust that our clients place in us everyday and we do not take this responsibility lightly.